Here are 19 tips on how to collect and use email addresses.

This is critical in today’s digital world. Use email to stay in front of your prospects so that when the time comes that they need your products or services your business is fresh in their mind.

1. Put a fishbowl on your counter and provide a contest or giveaway of your product - then announce it to your newsletter or on your blog. Add the cards you collected.
2. Include a newsletter or blog sign-up link in your signature line on your emails.
3. Send an email to your address book asking them to join your list.
4. Join your local chamber of commerce or other resource, email the member list (if it's opt-in) about your services and provide a link to sign up to your newsletter.
5. Offer a birthday club where you give something special to people who sign up.
6. Create a Facebook group or corporate page - invite people to it, then periodically post a link to your signup page.
7. Trade newsletter or banner space with a friends business, include a link for their opt-in form and ask them to include yours in their newsletter or on their website.
8. Include opt-in forms on every page on your site.
9. Popup windows - When a website visitor leaves your site, pop up a window and ask for their email address.
10. Place an offer on the back of your business cards to get people to sign up for your newsletter or a free offer (we offer a free website evaluation).
11. Include a forward-to-a-friend link in your emails just in case your recipient wants to forward your content to someone they think will find it interesting.
12. Offer "Email only" discounts and don't use those offers anywhere but email.
13. Telemarketing - If you've got people on the phone, don't hang up until you ask if you can add them to your newsletter.
14. Invite people who get your emails forwarded to them to join your list.
15. Tradeshows and networking events – Scan the business cards you collect with specially designed software (biz card reader) and add them to your list.
16. Create a Facebook Fan page where people sign up as a fan.
17. Post your email sign up link on Twitter as your initial post.
18. Maybe you have a postal list that does not have emails? Send them a direct mail offer they can only get if they sign up to your email list.
19. Provide a free download of a PDF on your website and require a sign up.

The easiest way to add a newsletter sign up form on your website is to use a hosted application like iContact. Within the user interface is an application that will allow you to create an easy to use email sign up form.

We have tried all of the popular email sending programs and iContact is the best one at the lowest cost. Click the link below for a free trial.

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